Prentice was created by a family that has navigated the admissions process firsthand. We built the tool we wish we had, one that reduces stress, prioritizes fit, and helps students grow.

My father grew up in a first-generation immigrant family. His parents came to this country without speaking English, and education became his path forward. He attended the Bronx High School of Science and went on to Columbia University at just sixteen years old. When he passed away while I was young, he left behind a clear belief that education is the great equalizer.

My mother carried that belief forward as a solo parent. Honoring my father's foundation, she guided all three of her children through the admissions process and into Ivy League institutions, Yale and Columbia, by focusing on strengths, curiosity, and steady growth over time. Our family also established a scholarship in my father's name to support students who have lost a parent. That commitment to access, resilience, and opportunity continues to shape how we think about education and why we built Prentice the way we did.

Prentice exists to bring clarity where there is confusion. We believe students do best when they understand their strengths, explore opportunities intentionally, and feel supported. Our goal is not to tell students who to become, but to give families the structure and insight they need to make thoughtful, informed decisions at every stage.